Our Sustainability Commitment

Consciously choosing to do better. Better for people, better for the planet. Every day.

You deserve natural personal care products that are actually effective so we promise not to sacrifice one for the other. And we don't abide greenwashing.

Our mission has been rooted in sustainability from the inception of the company. We envision our place as a global leader in natural personal care. We strive to achieve this by engaging an empowered workforce to use environmentally responsible ingredients, methods, and energy to innovate, craft, and deliver preeminent products in the category. Here are the ways we practice our sustainability promises and try to improve on them every day:


When formulating any product, we always choose the finest, cleanest, high quality ingredients without junk fillers or wicked fixins like sulfates, phthalates, parabens, PFAS, petrochemicals, or dyes. We transform natural ingredients into ethical skin care that makes you feel magical. 


Where and how we source those magical ingredients is just as important to our mission as their quality. We believe in putting pizazz in your personal care without harming our precious planet. Our shea and cocoa butters are always fair trade. We partner with Palm Done Right for our RSPO certified sustainable palm oil. We source as locally as we can not only to support our community but to minimize our carbon footprint due to shipping. We employ a supplier code of conduct so that our partners' ethics and values align with our own. We're certified Leaping Bunny Cruelty Free, EWG verified, WBENC certified, and we use vegan and non-GMO ingredients. 


Renewable energy is critical to our process. We craft each of our personal care products in small batches at our 100% wind-powered Microsoapery in Golden, Colorado, USA.


All our products are either naked (no packaging) or come in recycled, recyclable, biodegradable, or compostable materials. We use FSC certified paperboard boxes with soy based inks and a biodegradable lining. We're constantly working to improve our practices to minimize our use of packaging for the most ethical and environmentally friendly personal care we can provide.


Planes, trains, and automobiles - they all impact the environment. The faster the delivery, the fewer packages share the route of a shipment, putting more vehicles in motion and emitting more carbon per package. We offer free ground shipping for orders over $50 to encourage our customers to make the more planet friendly choice. We package our shipments with recycled packing material whenever possible and in recycled cardboard boxes using paper tape. For our local shoppers, we also offer convenient free pickup so you can stop along a route you were already on. We continue to improve on our practices to reduce our carbon footprint and make the best choices for the planet.


We’ve teamed up with CarbonClick, a New Zealand company making it easy for people and businesses to help fight climate change. You'll find the CarbonClick button on your cart page when you go to check out. When you click it, a small contribution is added to your basket which purchases carbon offsets. These offsets reduce the environmental impact of the carbon emissions related to the purchase. CarbonClick’s offsets fund forest restoration, tree planting, and renewable energy projects around the world. We’re proud to be part of the fight against climate change.
We’ll be making our own contributions, and constantly working to improve our practices to reduce our carbon footprint. We hope you’ll join us in creating a sustainable future, by choosing to CarbonClick with your purchase.

carbon click bar for purchasing carbon offsets with a black button
Clicking this button in your cart is a smart choice for the planet (image here for example and not a live link)


As a public benefit corporation relentlessly determined to do better for people and the planet, we're working toward becoming a certified B-corp with policies that include a focus on transparency and employee empowerment. We are working to better understand, measure, and reduce our own environmental footprint as it is key to our sustainability mission. We hope you will join us on this journey and we will keep you posted as we progress.

Request Us

Let us know where you would like to see the new Free From line available for purchase!